RealPage may collect various types of information, both personal and anonymous, through our products, services, and websites. The information is gathered from your usage of our products and services, as well as from your entry of information on our websites. This collected information consists of two basic types of data: 1) personal information and 2) non-personal information.
Personal information is information that can be used to uniquely identify you as an individual or contact you directly. This may include contact information such as your name, address, telephone number, and email address. For certain financial, health, or credit-based products and services, personal information may also include sensitive data such as payment data, credit records, social security numbers, date of birth, and account numbers. Personal information is only collected based upon your choice to provide it to RealPage through our products, services, and websites. You have the option to choose not to provide personal information to us; however, the lack of such personal information will typically prevent RealPage from providing the requested products or services to you.
Non-personal information is general information that does not permit direct association with you as an individual. When you browse RealPage websites, we may automatically collect non-personal information such as your IP address, device information, browser, internet connection speed, past web pages visited, and your link selections on our various website pages. This information may be used to: (1) manage and protect our websites, products, services, and users from fraudulent, abusive, or unlawful uses; and (2) help us research, develop, and improve our websites, products, and services. This type of information may also be aggregated or otherwise rendered anonymous for business and marketing uses by us or by third parties.
In some circumstances, we use third-party companies, agents, and contractors to perform services on our behalf, such as website optimization, email distribution, processing credit card transactions, infrastructure and IT services, background screening, and other data processing or handling functions. In the course of engaging these third party services, RealPage only shares your information to the extent reasonably necessary for the third party to perform the services on our behalf. We do not permit these third parties to use or disclose your personal information except for the purpose of providing the services we request of them. However, please note that RealPage does not maintain control over the privacy policies and practices of any third party companies, agents, or contractors.
If RealPage enters into any business transition, restructuring, merger, sale, or other transferring of assets, we reserve the right to transfer user information, including all personal information, as part of or in connection with the transaction.
Electronic Protected Health Information (ePHI)
Certain RealPage products, services, and websites are aligned with the senior market, assisted living, and skilled nursing industries. These products, services, and websites allow users to share and disclose protected health information in an electronic format (ePHI). RealPage is committed to protecting the privacy of ePHI received from our users in accordance with the requirements of the Health Insurance Portability and Accountability Act of 1996 (HIPAA). RealPage will not use or disclose user ePHI except as authorized by the user in accordance with the product, service, or website terms or as required by law.
Cookies, Web Beacons, and Other Technologies
When you access our websites, products, and services, RealPage servers may place small text files (“cookies”) on your computer for recordkeeping purposes. Among other things, cookies enable RealPage to gather information about your activity on our websites, products, and services for the purposes of improving your online experience, remembering your preferences and settings, delivering advertising to match your preferences and interests, and for other similar customization purposes. We may also engage data providers who may collect web log data from you (including IP address and information about your browser or operating system), or place or recognize a unique cookie on your browser to enable you to receive customized advertisements or content. These cookies contain no personally identifiable information. These cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us that we may share with a data provider solely in hashed, non-human readable form. To opt-out of these data provider cookies, please go to http://www.aboutads.info/choices.
In addition to cookies, RealPage may utilize web beacons, clear gifs, or other technologies built into our websites, products and services to gather information on how users interact with and utilize various features. These technologies can help personalize your RealPage usage experience and help associate your interactions with our products and services to other information within your account. For example, these technologies can identify popular pages, viewing patterns, click-through, conversion rates, and other information that can be used to improve, monitor, and operate our websites, products, and services.
Most internet browsers provide controls that allow users to manage or disable the placement and usage of cookies on their computer. Please note that disabling cookies may deactivate or otherwise restrict certain features on RealPage websites, products, and services.
Third Party Advertisements and Links to Other Sites
Social Media Integration
RealPage websites, products, and services may include the option of integration through third party social networking sites and related social media plug-ins or applications. When you integrate or link our websites, products, and services with your social media applications (e.g., Facebook, LinkedIn, MySpace, Google+, etc.), you authorize RealPage to have access to certain information from your social media profile (e.g., name, e-mail address, photo, gender, birthday, location, your list of friends, comments, etc.) to deliver the content or as part of the operation of the integrated application. We may also obtain non-personally identifiable information (e.g., content viewed, advertising viewed, etc.) from your interaction with our integrated content.
Mobile Applications and Location-based Services
Certain RealPage websites, products, and services offer mobile applications for access via smartphones and tablet devices. These applications are subject to the information handling practices outlined in this policy.
RealPage mobile applications may include the option to provide you with helpful information based on where you are. To provide such location-based services, RealPage may collect, use, and share precise location data, including the real-time geographic location of your mobile device. This location data is collected anonymously in a form that does not personally identify you and is solely used by RealPage to provide and improve location-based products and services. If you wish to deactivate this feature, you can disable the location services on your mobile device.
RealPage implements and maintains physical, administrative, and technical safeguards designed to secure user information and prevent unauthorized access to or disclosure of that information. Under our security policies and practices, access to sensitive personal information is authorized only for those who have a business need for such access, and sensitive records are retained only as long as reasonably necessary for business or legal purposes. RealPage strives to protect the user information that we collect and store, however, no security program is 100% secure and we cannot guarantee that our safeguards will prevent every unauthorized attempt to access, use, or disclose personal information. RealPage maintains security incident response policies and procedures to handle incidents involving unauthorized access to private information we collect or store.
Children’s Online Privacy
RealPage does not target children under the age of 13 for the collection of information online. Our products, services, and websites are not designed to attract the attention of persons under the age of 13.
Attn: Privacy (Legal)
4000 International Parkway
Carrollton, Texas 75007-1913