MyNewPlace Wins Top Rating Amongst Apartment iPhone Apps

Application Scores Highest On Ease of Use, Style and Reliability

San Francisco – July 26, 2010 – MyNewPlace, one of the nation’s largest apartment and home-rentals Web sites, announces its iPhone mobile application ranks top amongst apartment sites and tied for second in the overall real estate category according to a review conducted by Clareity Consulting, an information technology provider to the real estate industry. MyNewPlace’s application garnered higher ratings in consumer opinion and greater overall responses than competitors.

The Clareity study entitled ‘Review of Real Estate Mobile Applications for the Consumer’ examined the performance of 23 leading real estate downloadable iPhone mobile applications. Among the apartment-specific iPhone applications, MyNewPlace placed first with an aggregate score of 13.5 out of a maximum potential score of 15 for ease of use, style and reliability. Clareity testers cited the MyNewPlace application suffered no crashes or issues with functionality while delivering an easy to use interface built with various search capabilities. Other apartment applications experienced technology issues such as crashes and offered limited search results.

Apartment & Home-Rental iPhone Application Scores

  • MyNewPlace.com: 13.5
  • ApartmentGuide.com: 13
  • ApartmentFinder.com: 12
  • ForRent.com: 9
  • Apartments.com 8

Source: Clareity Consulting. June 2010

“Mobile is the fastest growing user segment in real estate, with iPhone the leading platform for smart phone users. We are determined to extend our history of Web innovation to the iPhone. For example, ours is the only apartment application that allows a user to add their own photos and notes to properties of interest,” said Steve Pollock, vice president of product management for MyNewPlace. “This dedication not only ensures users have the best product available to them but owner/operators receive even greater access to prospective residents.”

To review the entire study from Clareity Consulting, please visit http://www.callclareity.com/review-of-real-estate-mobile-applications-for-the-consumer-2010.pdf

For more information about MyNewPlace, its mobile applications or to speak with a company executive, please contact Marlena DeFalco at (303) 682-3943 or via email at marlena@linnelltaylor.com.

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About MyNewPlace

MyNewPlace is the second largest apartment and home rentals Web site in the U.S. The company offers apartment owners and managers a great source of qualified, prospective residents under a results-oriented pricing program. MyNewPlace delivers free access (via web, mobile web or iPhone/iPod Touch) to rich property information, including photo galleries, videos, neighborhood information. Headquartered in San Francisco, MyNewPlace was founded in 2005 by John Helm. For more information about MyNewPlace, please
visit www.mynewplace.com.