MyNewPlace Launches RentEngine, Innovative Listing, Syndication Service

Enhances Online Marketing Efforts, Improves Creation and Tracking of Craigslist Postings

San Francisco – March 3, 2010 – MyNewPlace, the multifamily industry’s most innovative Internet Listing Site, today launches RentEngine, an integrated listing tool and syndication service designed to maximize a community’s online marketing through systematic listing, posting, tracking and reporting capabilities. RentEngine also includes new functionality for Craigslist users, enabling the creation of a professionally designed listing and more importantly, the ability to track each prospective resident who visits the listing on Craigslist. Through its robust features, RentEngine delivers owner/operators the ability to accurately measure results while simultaneously optimizing a community’s marketing strategies and budgets.

RentEngine integrates a community’s content, lead and data management capabilities into a single dashboard, offering a comprehensive overview of all the listings currently operated within the service. The centralized information, accessible by on-site staff, regional managers as well as a portfolio’s senior leadership, provides tracking and reporting information which can be used to easily evaluate the effectiveness of each community’s online marketing channels, including Craigslist. RentEngine’s functionalities save time and streamline the ability to assess and adjust marketing channels for success.

“MyNewPlace consistently works to enhance our technologies and deliver services that ensure our clients realize the greatest value from their online initiatives,” said John Helm, founder and CEO for MyNewPlace. “RentEngine expands online marketing by syndicating to 100 partner Web sites to reach 41 million prospective residents. Combining this extensive distribution with a diverse suite of tools and our hands-on relationship management, RentEngine delivers more well-informed, qualified prospective residents to
the community’s leasing office.”

Whether developing listings for Craigslist or other apartment search sites, RentEngine has simplified the process for on-site staff. The integrated Craigslist posting tool enables onsite staff to quickly and efficiently build a professionally designed listing, complete with property images and rental information, from the RentEngine database. Once complete, the listing can be posted by the user directly to Craigslist.

“Keeping up with and managing multiple online listings sites is a daunting, time-consuming task, especially for our on-site teams,” said Chris Schmidt, marketing manager at AvalonBay Communities, Inc. “MyNewPlace and RentEngine offer our staff the ability to manage community listings efficiently as well as track and evaluate our Craigslist postings and syndication channels to generate the greatest number of prospective residents for our communities.”

Understanding the importance of timely follow-up, RentEngine tracks each email inquiry and phone call generated by prospective residents who visit a listing found on a partner site or on Craigslist. To enable quick responses and maximize leasing results for on-site staff, RentEngine offers two services. Lead Alert delivers automatic phone notifications to the leasing office to remind them a lead is waiting for a response. Lead Responder offers on-site staff the ability to reply to a prospect with real-time unit availability, pricing and special leasing incentives in an easy to use e-mail template. With these integrated tracking and responding services, RentEngine maximizes lead results and ensures a greater potential to fill vacancies.

Further streamlining the set-up and upkeep of online marketing, RentEngine also comes with robust training, set-up and live phone support services to ensure a successful experience. Every community receives a dedicated Relationship Manager (RM) with indepth knowledge and experience in creating listings which garner the most response fromprospective residents. These RMs work closely with and as part of on-site staff to evaluate and adjust postings to ensure every listing is effective and successful.

For more information about MyNewPlace or RentEngine or to schedule an interview with a company executive, please contact Don Canfield at 303.682.3942 or via email at don@linnelltaylor.com.

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About MyNewPlace

MyNewPlace is the most innovative apartment and home rentals Web site in the U.S. The company offers apartment owners and managers a great source of qualified, prospective residents under a results-oriented pricing program. MyNewPlace delivers free access (via web, mobile web or iPhone/iPod Touch) to rich property information, including photo galleries, videos and neighborhood information. Headquartered in San Francisco, MyNewPlace was founded in 2005 by John Helm. For more information about MyNewPlace, please visit www.mynewplace.com.