MyNewPlace Goes PINK: Launches $100K Fundraising Campaign for Breast Cancer Research

MyNewPlace Goes PINK: Launches $100K Fundraising Campaign for Breast Cancer Research

Apartment Renters and Managers Take Active Role in Financing a Cure

San Francisco - January 18, 2011 - MyNewPlace, one of the nation’s largest apartment and home-rentals websites, today launches MyNewPlace PINK, a nationwide fundraising campaign benefitting The Breast Cancer Research Foundation®(BCRF), an independent, not-for-profit organization dedicated to preventing breast cancer and finding a cure by funding clinical and translational research worldwide.  The goal of the year-long campaign is to raise $100K by encouraging users to take an active role in finding a cure during their apartment search by simply clicking, printing and delivering a donation form to a participating community’s leasing office.

“We’re grateful for the success we’ve achieved as a company and want to embrace initiatives that give back to our community.  Breast cancer has affected those closest to the MyNewPlace family and considering nearly 2.5 million or two-thirds of our monthly visitors are women, it was a natural fit for us to make a financial commitment to find a cure for one of today’s leading women’s health issues,” said John Helm, founder and CEO of MyNewPlace. “In addition to our monetary contribution we hope to make broader impact by raising awareness and provoking dialogue about this critical issue.”

MyNewPlace will donate $10 to BCRF for each apartment searcher who prints the listing page for an apartment that they’re interested in and delivers it to the community’s leasing office while touring the property.  The donation will be made to BCRF once the community confirms receipt of the donation form. MyNewPlace users are not required to sign a lease in order for the donation to be made, nor will they be asked to make a separate donation of their own.  Additional details are available at

“Corporate alliances with companies like MyNewPlace are helping to support many promising research projects that we hope will someday lead to prevention and a cure for breast cancer,” said Robbie Finke Franklin, Director, Marketing, The Breast Cancer Research Foundation. “We appreciate their efforts and the participation of the MyNewPlace users and clients as it will certainly raise awareness about BCRF’s mission.”

For more information or to speak with an executive from MyNewPlace or BCRF about the PINK fundraising campaign, please contact Don Canfield at (303) 682-3942 or via email at

For more information about MyNewPlace as well as its fundraising efforts please visit or visit our social media sites,, and/or

About MyNewPlace

MyNewPlace is one of the nation’s largest apartments and home rentals Web sites with 4 million monthly visitors. The company offers apartment owners and managers a great source of qualified, prospective residents under a results-oriented pricing program. MyNewPlace provides renters free access (via web, mobile web or mobile applications) to rich property information, including photo galleries, videos and neighborhood information. Headquartered in San Francisco, MyNewPlace was founded in 2005 by John Helm. For more information about MyNewPlace, please visit

About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2010, BCRF awarded $33 million to 172 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received 4 stars from Charity Navigator for nine consecutive years, outperforming 99% of more than 5500 evaluated charities. Furthermore, the Foundation is consistently listed as an “A+” charity by The American Institute of Philanthropy (AIP). BCRF is the only breast cancer organization to receive AIP’s top accolade, and is currently the only cancer organization to hold this ranking. For more information about BCRF, visit