MyNewPlace and Walk Score Announce Partnership to Promote Walkable Apartment Communities

San Francisco – January 13, 2010 – MyNewPlace, the second most trafficked apartment and home rentals Web site in the U.S., and Walk Score, the leading provider of walkability measurement of neighborhoods, today announce a partnership designed to improve the user experience by sharing content, links and services between the two offerings. The collaboration established an innovative search widget allowing prospective renters to easily search the walkability of neighborhoods nationwide and find apartments within the desired location.

“A recent MyNewPlace survey indicated 79 percent of renters believe neighborhood information is an important factor when deciding on a particular apartment over another,” said Mark Moran, vice president of marketing for MyNewPlace. “Utilizing leading-edge walkability technology available from Walk Score allows us to provide prospects with an in-depth feel for a neighborhood thereby making them a more qualified lead for landlords.”

By listing walkability ratings on all rental listings found on MyNewPlace, users gain greater access to information about their targeted neighborhoods including area stores, transportation and schools. If a user has identified the neighborhood they are interested in, they can easily find available apartments by clicking from Walk Score to MyNewPlace. Both these online scenarios create a prospect who is more informed about where they want to live and why they want to live there, increasing the likelihood of a turning a prospect into a resident.

Additionally, as being environmentally conscious continues to become a key component of a person’s daily living, apartment listing sites need to incorporate more “green” tools into its search functionalities. Since Walk Score’s technology analyzes the proximity and diversity of local amenities such as public transportation, retail, entertainment venues, restaurants and schools to a property it helps to determine how pedestrian friendly and green a community is.

“With the addition of search by Walk Score rating, MyNewPlace may be the ‘greenest’ apartment site on the Web, “said Mike Mathieu, founder of Front Seat, makers of Walk Score. “The easiest way to save money on transportation and lower your environmental impact is to move to a more walkable neighborhood and that is attractive to many renters.”

The free, embeddable Walk Score apartment widget is available at http://www.mynewplace.com/freetools.
For more information about MyNewPlace or Walk Score or to schedule an interview with a company executive, please contact Don Canfield at 303.682.3942 or via email at don@linnelltaylor.com.

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Company Contacts:
Jonathan (Jasper) Sherman-Presser, Marketing Manager, MyNewPlace
Email: jshermanpresser@mynewplace.com
Phone: 415.348.2081

Aleisha Jacobson, Walk Score
Email: aleisha@frontseat.org
Phone: 206.522.5622