Cost-Effective Resident Acquisition
Background
Marketing is a significant expense for owners and managers of mulitfamily housing. However, many advertising decisions are made without clear information about which advertising is the most effective.
This whitepaper, authored by MyNewPlace CEO John Helm, is an in-depth look at how leading owners and managers are analyzing their advertising spending. It outlines the steps owners and managers can take to understand which sources generate the most renters for the least money, and which 30 percent of their spending is not working. This will identify money that can be better used on the sources that ARE working.
And who can afford to miss out on that?