Multifamily Marketing in the Internet Age
Published in December 2007, this white paper is an in depth analysis of the growth of the online apartment rental market and of industry best practices in this critical marketing channel. Download your copy.
Background
The Internet has eclipsed traditional media and marketing channels as the primary way consumers find an apartment and multifamily property managers fill their vacancies. This free white paper provides a detailed review of consumer search trends and industry online marketing best practices.
Topics covered include:
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Usage:
- Information on Internet usage trends
- General information on Internet usage across the U.S. population
- Specific information on how renters search for apartments online
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Implications:
- What these trends mean for today's multifamily marketing professional
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Strategy development:
- Tips for a comprehensive online marketing strategy
- How to ensure an effective allocation an acquisition budget
- Detailed discussion of the online aspects of an acquisition spending plan
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Internet Listing Services (ILS's):
- Tips on implementation and getting the most from them
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Apartment Marketing Sites (AMS's):
- Tips on implementation and how they fit into an overall online marketing plan