FIND AN APARTMENT AND HELP FIND A CURE!
MyNewPlace's $100,000 Campaign to Find A Cure For Breast Cancer
In January, 2011 MyNewPlace launched MyNewPlace PINK, a $100,000 nationwide fundraising campaign benefitting The Breast Cancer Research Foundation (BCRF). MyNewPlace designed its campaign to raise awareness at both the renter and property level: users took an active role in finding a cure during their apartment search by simply clicking, printing and delivering a donation form to a participating community’s leasing office.
Breast cancer has affected those closest to the MyNewPlace family and considering nearly 2.5 million or two-thirds of our monthly visitors are women, it was a natural fit for us to make a financial commitment to find a cure for one of today’s leading women’s health issues. In 2012 and beyond we are continuing to give back to our community through our parent company’s existing partnership with United Way.