As the birthplace of conjunto music and of musician Freddy Fender, the city of San Benito has a rich heritage. Fender's life and work fill the small museum that bears his name, although he also has a place in San Benito's Texas Conjunto Music Hall of Fame & Museum alongside other legends, including the Father of Conjunto, Narcisco Martinez. The Narcisco Martinez Cultural Arts Center keeps music alive in the city year round, offering music classes and hosting free concerts and community events, including the Conjunto Festival, which for three days each October fills downtown San Benito with the sounds of traditional and contemporary conjunto.
La Especial Bakery
Although the bakery may not look like much on the outside, housed within an unassuming building in downtown's near west side, just next to the historic Aztec Building, this family owned and operated panaderia has been serving the community of San Benito's sweet tooth since the late 1930s. From traditional pan dulce and pastries to tamales and the occasional shepherd's pie, La Especial lives up to its name and holds a special place in the hearts and kitchens of San Benito natives, though travelers often divert their route just to pick up some sweet bread, purported to be the best this side of the border.
Pop in on Market Day in downtown San Benito for live music, great food, and bargain shopping. Plaza de San Benito on Heywood Street is packed with vendors and shoppers during this open-air retail showcase and bazaar, held the third Sunday of each month. Discover one-of-a-kind antiques jewelry, and handmade creations. Taste the local flavors of San Benito from food vendors and city bakers. Pick up some spices for your own culinary creations, or a new plant to bright your home or landscape. The market is a cornerstone of the local social and retail scenes and a fine place to get to know your neighbors.