San Francisco—With Halloween just around the corner, apartment listing website MyNewPlace announced its first annual list of America’s Best Cities for Trick or Treaters, a report on top cities for trick-or-treating, apartment style. Analyzing its listing data for apartment properties around the country, MyNewPlace identified cities with particularly large apartment properties for the most efficient trick-or-treating in the nation.

“Halloween is one of the best times to be an apartment dweller,” said Matt DiChiara, apartment living specialist for MyNewPlace. “Lots of friendly neighbors nearby means big Halloween fun—and big scores for trick-or-treaters,” DiChiara added.

Five Great Cities for Trick-or-Treating

Many families drive across town to find the perfect trick-or-treating locale. Apartment livings offers an easy, safe and all-weather way to take your family trick or treating. MyNewPlace found five cities in particular where apartment-dwelling trick-or-treaters can find the best trick-or-treating opportunities:

• Houston, TX: Everything’s bigger in Texas—especially the trick-or-treating yields in Houston, with some of the biggest properties in the country. Can you say “king-size”?
• Chevy Chase, MD: This swanky suburb of Washington, DC boasts some big buildings and has one of the highest median household incomes in the country—a veritable gold mine for the savvy trick-or-treater.
• Arlington, VA: Just across the river from DC lies another great trick-or-treating destination, with an average of 245 units/property.
• Atlanta, GA: With more than 200 units per property at the average Atlanta apartment property, Atlanta is a ghoulishly good city for apartment trick-or-treating.
• New York, NY: Not all New York properties are huge, but with an average of 231 units per building in the properties listed on MyNewPlace, the Big Apple is a treasure trove for some lucky apartment-dwelling trick-or-treaters.

Tips for celebrating Halloween at your apartment

• Get festive! Decorate your apartment to show off your Halloween spirit. Make sure to follow any property rules or fire codes.
• Parents—accompany your kids while trick-or-treating, especially the youngest. It’s also a great way to get to know your neighbors.
• Never go into the home of someone you don’t know unless an adult is also going.
• Always check candy to make sure any candy or goodies are properly sealed. Never eat candy if the package is open.
• If you make a big score, make sure not to eat all your loot at once!

Media Contact

Jonathan (Jasper) Sherman-Presser

415.348.2081

media@mynewplace.com

Based on a sample of nearly 10 million searches for 1-, 2-, and 3-bedroom apartments that took place on MyNewPlace.com between January 2008 and June 2009, the percentage of searches for 3-bedroom apartments consistently increased each quarter while searches for 1-bedroom apartments decreased. The share of searches for 2-bedroom apartments meanwhile stayed steady, suggesting that instead of ‘doubling up,’ renters are tripling up for even greater rent savings.

Since monthly rents are often lower per bedroom the more bedrooms an apartment has, the changing search patterns reflect an overall trend of renters looking for more economical housing options without sacrificing ideal locations and amenities.

Top Ten Cities for Roommates Looking to Save on Housing

Where are savvy renters saving money by moving in with roommates? Combining regional search data with average prices for apartments listed on MyNewPlace, MyNewPlace.com put together a list of the top ten cities where renters are saving:

• Washington, DC: Not surprisingly, the cities with the highest rents often offer the highest potential for savings. The share of 3-bedroom searches in the area around the nation’s capital has grown by 87%, with renters saving as much as $800/month by bunking up—nearly $10,000 per year.

• Philadelphia: Faced with high housing costs, renters in the City of Brotherly Love are getting friendlier than ever, with searches for 3-bedroom apartments more than doubling, with average savings of around $490 per month.

• Atlanta: Atlanta saw 1-bedroom searches decline by half and 3-bedroom searches more than double, as eager renters pursued $413/month savings by moving in with roommates.

• San Jose: Silicon Valley renters sought to mitigate the area’s notoriously expensive rents by finding roommates—at a savings of more than $600/month.

• Chicago: Windy City residents braced against the chilly economic climate by cozying up with roommates, doubling up their 3-bedroom searches, to the tune of $560/month savings.

• Denver: Renters are tripling up in the Mile High City at some of the highest rates in the country, and saving nearly $350/month in the process.

• Los Angeles: In the City of Angels, even the beautiful people are moving in together. Three beautiful people under one roof could save more than $525 each.

• Seattle: 3-bedroom search share increased 113% from January 2008 to June 2009, with savings of up to $500/month for each roommate. That’s a lot of cups of coffee.

• Las Vegas: Nevadans aren’t gambling when it comes to their housing costs. Las Vegas has among the highest growth in 3-bedroom searches nationwide, and each roommate could be saving $360/month.

• Boston & Cambridge: Renters in the Boston area aren’t tripling up at quite the rates of the rest of the cities on our list, but they should be—there’s up $880/month to be saved.

Media Contact:

Matt DiChiara

415.348.2058

press@mynewplace.com

SAN FRANCISCO, CA–Apartment listing website MyNewPlace announced today the promotion of Kenneth Cluff to Chief Technology Officer and Vice President of Engineering, driving forward the company’s technology leadership in the multifamily industry. MyNewPlace also announced significant additions to its sales team.

Cluff co-founded MyNewPlace, and is a veteran in the apartment rental space, having served as Director of Software Development at AllApartments/SpringStreet. He has also served as Technology co-chair of the National Multi Housing Council’s Multifamily Information and Transactions Standard (MITS) project to create common data standards and protocol across the multifamily industry.

“Ken’s promotion to CTO reflects his leadership and expanded role in creating technology partnerships and fostering innovations that have made MyNewPlace the recognized technological leader of our industry,” commented John Helm, MyNewPlace CEO and co-founder.

MyNewPlace also announced additions and extensions to the sales organization. In particular, MyNewPlace has created their newly formed Relationship Management group to help clients optimize their listings with proactive recommendations and service. Congratulations to:

• Damon Gacicia, who was promoted from a Regional Account Manager position covering the northwest to a Relationship Manager
• Meagan Wilson, who joins MyNewPlace from a Senior Account Management role at AllState Insurance, where she managed strategic accounts
• Cecilia Alvord, coming to MyNewPlace as a Relationship Specialist with background in client services and account management from the Corporate Executive Board.

Also joining the sales organization as Regional Account Managers responsible for new sales:

• Erin Haydel, Dallas/OK Regional Account Manager — Erin joins MyNewPlace with a background in media sales and marketing with Apartment Guide in Dallas and Oklahoma, Marcoa Publishing, and Kaplan
• Doug Gowski, Central Midwest Regional Account Manager — Doug comes with five years of sales experience in Convertible Sales and Trading with Morgan Stanley

“I’m excited to announce the expansion of our organization,” said Amanda Cann, VP of Sales for MyNewPlace. “I’m confident that the recent additions to our team will help us to provide our current and future clients with the best service and most cost-effective marketing solutions in the multi-family industry.”

MyNewPlace has also just added these sales positions for immediate hire:

• National Sales Director (based in San Francisco)
• Relationship Manager (based in San Francisco)
• Relationship Specialist (based in San Francisco)
• Regional Account Manager, Phoenix and Southern California
• Regional Account Manager, Mid-Atlantic (based in Washington, DC metro area)
• Regional Account Manager, Houston/Austin

For more information about these positions, visit http://www.mynewplace.com/jobs.

About MyNewPlace

MyNewPlace is one of the Internet’s largest and most innovative apartment rental websites, with more than three million unique visitors per month. A three-time BusinessWeek Best of the Web winner, MyNewPlace provides the multifamily marketing professional with the most innovative and cost-effective tools to fill their vacancies, including MyNewSite, the industry’s most cost-effective website solution. Headquartered in San Francisco, CA, MyNewPlace was founded in 2005 by John Helm, the founding CEO of AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the Internet before its sale to Homestore in 1999. For more information, visit http://www.mynewplace.com.

SAN FRANCISCO, CA, July 21, 2009 — Apartment listing website MyNewPlace announced the launch of its apartment and rental housing iPhone application, allowing renters full-featured access to MyNewPlace’s nationwide database of over six million apartments from their iPhone. Using GPS technology, app users can locate nearby apartments, map them and contact them directly from their iPhone. Additionally, with the innovative Notes & Photos feature, users can take their own photos and make notes on their favorite properties directly within the application. Finally, using the app’s built-in Facebook Connect functionality, users can easily share listings with friends.

More than 50 million renters have visited MyNewPlace since its launch in 2006, and the MyNewPlace iPhone App takes the best from the award-winning website and adds exclusive features designed specifically for the iPhone:

• GPS-based search for nearby properties, with the ability to specify a radius from the user’s location
• Rich apartment search filtering, based on price, number of bedroom and baths, amenities, even pet-friendliness
• Detailed listings for millions of apartments and rental homes, including interactive maps, photos, and detailed descriptions
• An exclusive Notes & Photos feature that allows users to take notes and photos about their favorite apartments
• Facebook Connect functionality so users can easily share listings with their friends

“The MyNewPlace iPhone App is the first housing-related application that truly harnesses all of the iPhone’s capabilities for smart apartment search,” said Mark Moran, VP of Marketing for MyNewPlace. “The MyNewPlace iPhone App is not just a powerful apartment search tool, but it also allows apartment-hunters to take their apartment search to the next level with personalized notes, photos and sharing capabilities that only Apple’s iPhone can provide.”

The MyNewPlace iPhone app is free to download, and is available for both the iPhone and iPod touch in Apple’s App store beginning today. The app complements MyNewPlace for Mobile, a version of the website available on any web-enabled phone.

About MyNewPlace

MyNewPlace is one of the Internet’s largest and most innovative apartment rental websites, with more than three million unique visitors per month. A three-time BusinessWeek Best of the Web winner, MyNewPlace provides the multifamily marketing professional with the most innovative and cost-effective tools to fill their vacancies, including MyNewSite, the industry’s most cost-effective website solution. Headquartered in San Francisco, CA, MyNewPlace was founded in 2005 by John Helm, the founding CEO of AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the Internet before its sale to Homestore in 1999. For more information, visit http://www.mynewplace.com.

SAN FRANCISCO, May 5 — Apartment listing website MyNewPlace announced today that it has launched MyNewPlace for Mobile, a version of its website for mobile devices, allowing renters to search and review apartments and rental homes wherever they have a wireless connection. Users no longer have to be in front of their computer at home or work in order to search for their next apartment. They can now access MyNewPlace for Mobile by pointing their phone’s browser to http://m.mynewplace.com.

According to comScore, Inc., a leader in measuring the digital world, over 63 million Americans use a mobile device to access the internet for news and information. Based on internal and third-party research, MyNewPlace estimates that well over 10 million renters are active mobile internet users.

MyNewPlace for Mobile has all of the features consumers need to find their next apartment, including:

• Complete search functionality of millions of properties based on location and amenities
• Multimedia listing information with pricing, detailed descriptions and photos
• Mapped property locations
• Click-to-call functionality, allowing users to call a leasing office without dialing a number

“Up until now searching for an apartment meant being stuck in front of the computer,” said Mark Moran VP of Marketing atMyNewPlace. “Now with MyNewPlace for Mobile, consumers have all of the information they need to find a new apartment right in the palm of their hand.”

MyNewPlace features more than 6 million apartments for rent in the United States. Mobile users will be able to use rich apartment search filtering, including search by city, number of bedrooms, bathrooms, price, and even pet-friendliness. Additionally, MyNewPlace for Mobile will remember which properties a user has looked at. “MyNewPlace for Mobile takes the best of our award-winning website and lets users take it where they need it-out on the road with them as they go apartment hunting,” Moran added.

MyNewPlace.com is the third largest apartment Internet Listing Service and is used by millions of people. The launch of MyNewPlace for Mobile is consistent with the company’s commitment to embracing new technologies and channels, including recent integrations with Facebook and Twitter.

About MyNewPlace

MyNewPlace is one of the internet’s largest and most innovative apartment rental websites, with more than three million unique visitors per month. Additionally, MyNewPlace provides the multifamily marketing professional with the most innovative and cost-effective tools to fill their vacancies. From MyNewPlace.com, the industry’s fastest growing Internet Listing Service for apartment search, to MyNewSite, the industry’s most cost-effective website solution, MyNewPlace puts the best tools in the hands of owners and managers to help market their apartments for rent. A leader in the multifamily industry, MyNewPlace also offers Featured Placement Listings, Community Photography and Video Tours to enhance property listings. Headquartered in San Francisco, CA, MyNewPlace was founded in 2005 by John Helm, the founding CEO of AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the internet before its sale to Homestore in 1999. For more information, visit http://www.mynewplace.com.

“We were immediately excited at how it expedites the pay cycle,” said Kenneth Cluff, vice president of technology and co-founder of MyNewPlace. “With this solution, we send one electronic file directly to OpsTechnology. The system routes the invoices to each property which guarantees that they don’t get ‘lost in the mail.’ Our customer can quickly approve the invoice online and transmit it on to their accounting system for payment.”

MyNewPlace already has five key clients on the system, representing more than 300 sites, and anticipates this number to quickly grow. “OpsTechnology is very user-friendly,” Cluff added. “The set up was quick and easy; in less than one week we were up and running and fully integrated with our accounting system. And since OpsTechnology integrates with all the leading property management systems, we don’t have to maintain a separate integration for each of our customers.”

MyNewPlace customers benefit from the solution as well. Because the invoices are electronic, they can be reviewed and approved online; eliminating hours of clerical work for data entry and paper routing, and ensuring accuracy and budget integration.

“MyNewPlace is our first Internet Listing Service client, and we are working with them to continue to streamline operations for their business and for their customers,” said Sukhi Singh, president of

OpsTechnology, a wholly-owned subsidiary of RealPage. “Their enthusiasm and recognition of the benefits of eInvoicing is a testatment for their dedication to improving the customer experience. This solution will save MyNewPlace considerable time and money every month, because of the sheer volume of invoices they process.”
The OpsTechnology supplier community gives product and service suppliers access to thousands of multifamily properties and allows them to interact online through an on-demand web solution. The community includes hundreds of national, regional and local product and service suppliers such as, HD Supply, G.E., Whirlpool, OfficeMax, and Redi Carpet, across all categories from hardware to temporary staffing.

To schedule an interview with a RealPage executive, please contact Karen Dodge at karen.dodge@realpage.com or (972) 820-3718.

About RealPage

Located in Carrollton, Texas, a suburb of Dallas, RealPage provides products and services to more than 20,000 apartment communities across the United States. Its six on-demand product lines include OneSite property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, tax credit, student housing, and military properties; CrossFire sales and marketing systems that boost occupancy and build retention; YieldStar asset optimization systems that maximize asset valuation and investment return; VelocityTM utility management services that accelerate payments for resident charges; LeasingDesk risk mitigation systems that reduce a community’s exposure to risk and liability; and OpsTechnologyTM spend management systems that help owners manage and reduce operating expenses. For more information, call 1-87-REALPAGE or visit www.realpage.com.

About MyNewPlace

MyNewPlace is a nationwide apartment and home rental site where consumers can efficiently search through over six million rentals to find the perfect place to live. The award winning site combines extensive and up-to-date property information, including photos and videos, with advanced mapping and other functionality. The company provides the multifamily marketing professional with the most innovative and cost-effective tools to fill their vacancies. From MyNewPlace.com: the industry’s fastest growing Internet Listing Service for apartment search, to MyNewSite: the industry’s most cost-effective website solution, MyNewPlace puts the best tools in the hands of owners and managers to help market their apartments for rent. Headquartered in San Francisco, CA, MyNewPlace was founded in 2005 by John Helm, the founding CEO of AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the Internet before its sale to Homestore in 1999. For more information, visit http://www.mynewplace.com.

“Most people want the opinion of friends, family and roommates before choosing a new place to live. Facebook’s more than 150 million users can now quickly and easily log into MyNewPlace using their Facebook account, post properties they are interested in to their Facebook page and get feedback and advice from the people that are most important to them,” commented Mark Moran, Vice President of Marketing and Business Development for MyNewPlace. “With Facebook Connect, getting opinions from friends and family is as simple as a click.”

Over 3 million people use MyNewPlace monthly - ranging from recent college grads with several roommates, to families with young children, to corporate relocations. MyNewPlace’s internal research indicates that over one third of its visitors already have a Facebook account, while many others may choose to sign up for a new Facebook account to utilize this functionality.

Facebook users communicate and share information through the social graph, the network of connections and relationships between people. Giving users control over their privacy is paramount on Facebook. With Facebook Connect, users can be assured that the same privacy settings they have set up on Facebook will follow them when they log in to MyNewPlace.com.

About MyNewPlace

MyNewPlace is a nationwide apartment and home rental site where consumers can efficiently search through over six million rentals to find the perfect place to live. The award winning site combines extensive and up-to-date property information, including photos and videos, with advanced mapping and other functionality. The company provides the multifamily marketing professional with the most innovative and cost-effective tools to fill their vacancies. From MyNewPlace.com: the industry’s fastest growing Internet Listing Service for apartment search, to MyNewSite: the industry’s most cost-effective website solution, MyNewPlace puts the best tools in the hands of owners and managers to help market their apartments for rent. Headquartered in San Francisco, CA, MyNewPlace was founded in 2005 by John Helm, the founding CEO of AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the Internet before its sale to Homestore in 1999. For more information, visit http://www.mynewplace.com.

# # #
Facebook is a registered trademark of Facebook, Inc.
Media Contact:
DLibby@MyNewPlace.com
510.377.1466

UPDATED 3:30 p.m.: Added revenue and net income for LoopNet.

UPDATED 11/12 2:55 p.m. : Added clarification on screening process for caregivers on Care.com.

Craigslist offers listings for everything from apartments to lawyers to dates. It is free for users to search and in most cases, free for posters to put up their ads.
Patricia Nakache, a general partner at the venture capital firm, Trinity, is backing start-ups that figure people would be willing to pay for higher-quality, screened listings.

Because Craigslist does not much care about making money, it can be hard for a profit-driven business to compete. Just ask newspapers, which have seen their classified ads virtually disappear. But Ms. Nakache argues that “people are willing to pay for a better experience.”

One of the companies in which she has invested is Care.com, a listing site for caregivers of all types, including nannies, senior care providers, tutors, housekeepers and pet sitters. Caregivers can post their information on the site for free. People searching for caregivers can view limited profiles for free but are charged $25 a month (with discounts for signing up for multiples months) to search full listings and contact providers.

People are willing to pay, Ms. Nakache said, because they find Craigslist, which does not vet listings, too risky for something as important as child or elder care. Care.com provides audio references and screens all profiles for red flags, such as a nanny who claims she has 10 years of experience but whose resume doesn’t reflect that. Then, once someone wants to contact a caregiver, Care.com provides a free background check, verifying information like social security number and address and checking names against national criminal and sex offender databases. (If caregivers want to see their background checks before potential employers do, they can pay $8 to do so, but most do not, said Mark Crowley, spokesman for Care.com.)

The challenge, Ms. Nakache said, is how to add on to these services so users keep paying for subscriptions. Care.com includes articles on related topics, like how to deal with an elderly parent’s Alzheimer’s disease, what to pay baby sitters and how nannies should respond when their clients friend them on Facebook. Even after users find a caregiver and end their subscription, they often return to Care.com in the future, Ms. Nakache said, because their need for care changes over their lifetimes.

LoopNet, a commercial real estate listing site that is now a publicly traded company, is another Trinity investment that Ms. Nakache led. It lists $535 billion worth of commercial properties for sale, from offices to agricultural land and hotels. Its customers are individuals and commercial real estate firms and they pay to view and list properties. Subscriptions average $30 a month. LoopNet used to be free and make money from advertising, Ms. Nakache said, but switched to a subscription model after the tech bubble burst. The site had revenue of $71 million and net income of $21 million in 2007 and is now up to 3 million paying members.

Ms. Nakache has also invested in MyNewPlace, a home rental listing site that charges landlords a flat subscription fee or an $18 fee every time a potential renter contacts them, and Jobster, a job listing site that charges employers $99 for a 30-day listing or $10 for every applicant.

Start-ups and big companies have been trying to take on Craigslist for years. EBay, an investor in Craigslist, has Kijiji, a free classifieds site much like Craigslist. There are many other free and subscription apartment listing services and Web sites to help you find concert tickets, plumbers, nannies or whatever else you need. And there are always old-fashioned newspaper classified ads, which reigned before Craigslist arrived on the scene.

Ms. Nakache is betting that niche sites can prosper by charging for ads. Would you be willing to pay?

(PR.com)MyNewPlace, the Web’s fastest growing apartment rentals site, today announced that it is replacing its Pay per Lease listing program with the option of either a Lead or Subscription program. It is the first Internet Listing Service to offer clients a choice in how they want to pay and the flexibility to mix and match programs based on the varied needs of a client’s portfolio of properties.

“We made the decision to phase out Pay per Lease after extensive discussions with some of the biggest names in the industry. Many told us that while they like the pay-for-performance model, they would prefer a solution allowing them to avoid the administrative costs and frustration often associated with verifying Pay per Lease invoicing,” commented Mandy Cann, VP of Sales for MyNewPlace. “We have developed two alternatives that address their concerns and still maintain MyNewPlace’s position as one of, if not the, most cost-effective marketing partners in the industry.”

With the Lead program, clients have the ability to cap the number of leads received per month to match their marketing budget while only paying for valid renter contacts originating from MyNewPlace. At an average of $18 per qualified lead delivered, MyNewPlace has produced a way for the multifamily marketing professional to not only easily budget for the leads received, but also accurately track the lead source, a point of frustration for many in the industry. Using the assumption that one size does not fit all, MyNewPlace will also offer a flat monthly fee Subscription program for roughly $159 - $199 per month, depending on client size. This solution is ideal for properties needing constant exposure at a fixed budget amount.

Each listing option promises priority placement in MyNewPlace search returns for the remainder of 2008 to provide greater exposure. “In July, those properties that had already switched to one of these listing programs saw up to 50% increase in the number of leads they received over the previous month due to this priority placement.” said John Helm, Founder and CEO “This should drive more interested renters to communities for the remainder of the Summer leasing season.”

Improved placement, combined with strong traffic has vaulted MyNewPlace into one of the top producing lead sources for most clients. “Archstone has been very pleased with the results from the new lead program,” commented Donald Davidoff, Group Vice President of Strategic Systems for Archstone. “MyNewPlace is clearly one of our most cost effective paid lead sources, and with the traffic growth we’ve seen this summer, they are becoming one of our top lead sources overall as well.”

According to Quantcast, and Hitwise, MyNewPlace is the #3 Internet Listing Service based on monthly renter traffic. MyNewPlace is also the third largest in terms of listings and leads. Leads to MyNewPlace clients have steadily increased from an average of 3 per month in January to 16 per month in July with over three million renters nationwide coming to MyNewPlace.com monthly to find their place to live. MyNewPlace continues to offer renters $100 cash back when they sign a lease with a client’s property.

About MyNewPlace
MyNewPlace provides the multifamily marketing professional with the most innovative and cost-effective tools to fill their vacancies. From MyNewPlace.com: the industry’s fastest growing Internet Listing Service for apartment search, to MyNewSite: the industry’s most cost-effective website solution, MyNewPlace puts the best tools in the hands of owners and managers to help market their apartments for rent. A leader in the multifamily industry, MyNewPlace also offers Featured Placement Listings, Community Photography and Video Tours to enhance property listings. Headquartered in San Francisco, CA, MyNewPlace was founded in 2005 by John Helm, the founding CEO of AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the Internet before its sale to Homestore in 1999. For more information, visit http://www.mynewplace.com.

Real estate site Zillow.com climbed from sixth place in June to third place in July and apartment search site MyNewPlace.com rose from 19th place to 16th in the latest monthly ranking of real estate Web sites released by Web metrics company Hitwise.

Brokerage company ZipRealty’s Web site slid from third in June to fifth in July in the rankings, which are based on total visits to real estate category Web sites.

Move Inc.’s category-leading site Realtor.com, which is operated through an agreement with the National Association of Realtors, had a 7.3 percent market share of visits to the category in July, compared with second-place Yahoo Real Estate, at realestate.yahoo.com, which had a 3.06 percent market share.

MSN Real Estate’s realestate.msn.com site fell from 15th in June to 17th in July, rental site ForRent.com dropped from 17th to 19th in the rankings, and Realtor.com’s sister site, Move.com, rose from 22nd in June to 20th in July.

Curbed.com, a real estate blog site, ranked among the fastest-climbing real estate category Web sites for the four-month period ending in July, Hitwise reported. Curbed.com climbed 383 places to 94th on the list in market share for visitors to real estate category sites.

PropertyLine.com, a site focused on the marketing of commercial properties and the promotion of commercial brokerage companies, moved up 414 places to 999th in the Hitwise real estate rankings; and KCStar.2.Homescape.com, a part of Classified Ventures’ Homescape.com search site, jumped 277 places to 817th.

TheMLS.com moved up 83 places to 77th; PrudentialCal.com, the Prudential California Realty site, moved up 79 places to 323rd; ColoProperty.com, a Colorado real estate search site, moved up 58 places to 212th place; brokerage site Redfin.com moved up 49 places to 48th place; My.Realtor.com moved up 33 places to 75th; real estate brokerage site Movoto.com moved up 23 places to 91st; and real estate blog network ActiveRain.com moved up 16 places to 52nd in the Hitwise rankings.

The top search terms leading to real estate category Web sites during the four-week period ended July 26 were: “Realtor.com,” “remax,” “zillow.com,” “zillow,” “real estate,” “apartments,” “realtor,” “coldwell banker,” “century 21,” and “for sale by owner,” in that order.

About 25.6 percent of all visits to real estate category Web sites went to the top-10 category Web sites in July, with 36.9 percent going to the top-20 Web sites and 65.5 percent going to the top-100 sites. The average visit duration for real estate category Web sites in July was 11 minutes, 28 seconds, a slight decrease from 11 minutes, 45 seconds in June.

Real estate category sties that did not appear on the top-100 list in June and joined the top-100 list in July include: my.realtor.com, themls.com, realtyusa.com, movoto.com, curbed.com, circlepix.com, realtor.org, foreclosurestore.com and realestateshows.com.

Real estate category sites that ranked among the top-100 in June but left the list in July include: realtystore.com, livingchoices.com, homefinderconnect.com, newhomesource.com, californiamoves.com, buyatimeshare.com, sibcycline.com, home-listings.org and seniorhousingnet.com.

Click here to view full-size chart.