In a down economy charitable giving is often among the first corporate cutbacks, but in 2011 the Apartment Rental Industry will donate well over $1 million to charitable causes.  MyNewPlace, one of the nation’s largest apartment and home rentals websites, is one of several companies that are donating to breast cancer research and using their [...]

As anyone who has searched for one knows, choosing an apartment is a big decision. Apartment hunters want as much information as they can get to help them locate the ideal place and technology gives them more ways than ever to find it.  Here are five trends shaping the way renters find apartments in the [...]

Generation Y, who call themselves, appropriately enough the Net Gen, are moving out. Though the youngest of their generation are still only 10, the eldest of the generation have already hit their thirtieth. At the end of each school year, a new set of Net Genners move out into the world and, in many cases, [...]

On Your Marks… The three most important things in real estate are location, location, and location. The list for multifamily housing has always been more interesting and may soon become even more so with the inclusion of something unexpected: speed. Specifically, Internet speed for residents. As people spend more time online and more electronic devices [...]

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Note: MyNewPlace.com has since joined RealPage’s family of websites offering property management software solutions and professional property based site-building services. Today Multifamily Technology Solutions, parent company of MyNewPlace.com announced RentEngine Marketing Solutions, a family of smart, easy and complete marketing services and tools designed for the multifamily industry.  RentEngine provides a full suite of web [...]

QR Codes In recent years, cryptic symbols have begun appearing in magazines, on flyers, and across billboards. These mysterious boxes are known as QR codes:  printed barcodes that can be read by smartphones to link to URL, text, or other data. As the National Apartment Association’s Lauren Boston reports, marketers are intrigued by the codes’ [...]

Let’s see what’s happening this week in the Multifamily blogs! On the MultFamily Insiders blog, Jonathan Saar brings up the question of what apartment managers should strive for with a Facebook page. In his April 20th post, “Facebook’s Impact on Multifamily Part III- Engagement or Participation?” he asks whether striving for “engagement” over “participation” is [...]

New chatter in the multifamily industry blogs this week ranges from eco and exciting to demographically intriguing, and also touches on sound management practices too. First, let’s get down to green business. According to MultiHousing News blog Chicago’s Flair Tower got the prestigious LEED Silver Certification from the U.S. Green Building Council. (Quick recap: LEED [...]