Using social media is a great way for companies to reach out to and connect with their clients. In the realm of apartment rentals, multifamily companies often use social networking tools, such as Facebook and Twitter to advertise and contact new and current tenants. There’s a new social networking tool out there and already its [...]

Note: MyNewPlace.com has since joined RealPage’s family of websites offering property management software solutions and professional property based site-building services. Today Multifamily Technology Solutions, parent company of MyNewPlace.com announced RentEngine Marketing Solutions, a family of smart, easy and complete marketing services and tools designed for the multifamily industry.  RentEngine provides a full suite of web [...]

Tablet computers offer on-the-go computing, and with 3G enabled Internet access from just about anywhere. Adding these to the toolkit of an apartment community’s office can streamline productivity and make managing the premises much more efficient. Here are a few ways to use a tablet when managing an apartment community. 1. Keep track of units. [...]

QR Codes In recent years, cryptic symbols have begun appearing in magazines, on flyers, and across billboards. These mysterious boxes are known as QR codes:  printed barcodes that can be read by smartphones to link to URL, text, or other data. As the National Apartment Association’s Lauren Boston reports, marketers are intrigued by the codes’ [...]

Now, more than ever, consumers experience much of the world around them through the lens of social media. Though the majority of their interactions with others are still face to face, a lot of the information we get about one another and about the world around us comes to us through social media websites. When [...]

What qualities do people look for in a roommate, landlord or tenant? Honesty, for sure; you want to know that you can trust the person with whom you share your home. Reliability goes without saying, too. A roommate who can’t keep up with their share of the rent or a landlord that doesn’t make repairs [...]

There seems to be no end to the utility of smart phones. These handheld devices have streamlined many aspects of day-to-day life from keeping track of appointments to shopping for groceries. There are also a number of ways that a smart phone can be used to make searching for a new apartment easier. 1. Apps [...]

Have a great website for your apartment community up and running? Congratulations! But do you know how to understand how successful it is? If not, it’s likely you’re new to the world of web analytics. Erika Schnitzer, Managing Editor at MultiHousing News, wrote on the importance of knowing what different statistics from your website need. [...]

Responsible for social media but shy about starting? If you’re an apartment manager wary of diving in to Facebook or Twitter as a way to reach out to prospective and existing renters, take heart. An article on The New Inquiry website explains what social media does in terms that should eliminate your queasiness about managing [...]

Airbnb. It’s a global network of accommodation offered by locals in 181 countries. It’s got a brilliantly simple model: if you have a spare room, or if you’re going on vacation and leaving your home empty, you can let an Airbnb user rent out your space. Multifamily can learn a lot from Airbnb, which saw [...]