Earlier this year, Google announced its (Facebook competitor) social sharing site, Google+. It has been  a long time coming, but finally the Google+ profile platform is available for companies, brands, and everybody else. To get a little background info on Google+, please read our earlier article, Google+ For Multifamily: What You Need To Know. To [...]

Gen Y-ers are moving out of the dorms (and out of their parents basements) and into apartments. This group, which comprises renters between the ages of 18 and 28, forms a large portion of the new apartment renters out there and there are tens of thousands more that enter the rental market each year. This [...]

Marketing is a tough but vital part of running a successful apartment complex – and not all property managers take advantage of the inexpensive (if not free) marketing tools out there. Here are ten quick tips to get you started marketing your apartment complex that can help save money and increase visibility and ultimately – [...]

Perhaps you’ve been avidly watching Facebook’s recent developments, or perhaps this is news – but either way brace yourselves: Facebook has already changed dramatically for developers and will soon do the same for user profiles and company fan pages. What’s up next? Facebook Timelines! As a picture is worth a thousand words, let’s start there: [...]

In a down economy charitable giving is often among the first corporate cutbacks, but in 2011 the Apartment Rental Industry will donate well over $1 million to charitable causes.  MyNewPlace, one of the nation’s largest apartment and home rentals websites, is one of several companies that are donating to breast cancer research and using their [...]

As anyone who has searched for one knows, choosing an apartment is a big decision. Apartment hunters want as much information as they can get to help them locate the ideal place and technology gives them more ways than ever to find it.  Here are five trends shaping the way renters find apartments in the [...]

Generation Y, who call themselves, appropriately enough the Net Gen, are moving out. Though the youngest of their generation are still only 10, the eldest of the generation have already hit their thirtieth. At the end of each school year, a new set of Net Genners move out into the world and, in many cases, [...]

Using social media is a great way for companies to reach out to and connect with their clients. In the realm of apartment rentals, multifamily companies often use social networking tools, such as Facebook and Twitter to advertise and contact new and current tenants. There’s a new social networking tool out there and already its [...]

Note: MyNewPlace.com has since joined RealPage’s family of websites offering property management software solutions and professional property based site-building services. Today Multifamily Technology Solutions, parent company of MyNewPlace.com announced RentEngine Marketing Solutions, a family of smart, easy and complete marketing services and tools designed for the multifamily industry.  RentEngine provides a full suite of web [...]

Tablet computers offer on-the-go computing, and with 3G enabled Internet access from just about anywhere. Adding these to the toolkit of an apartment community’s office can streamline productivity and make managing the premises much more efficient. Here are a few ways to use a tablet when managing an apartment community. 1. Keep track of units. [...]