Have a great website for your apartment community up and running? Congratulations! But do you know how to understand how successful it is? If not, it’s likely you’re new to the world of web analytics. Erika Schnitzer, Managing Editor at MultiHousing News, wrote on the importance of knowing what different statistics from your website need. [...]

One in 5 smartphone owners are using apps like Foursquare, Facebook Places, Loopt, MyTown, and Gowalla to “check in,” according to the latest ComScore report. What’s checking in? If you arrive at a café, a conference, or your favorite beach, then whip out your phone and use one of the above-mentioned apps to broadcast where [...]

In times of economic recession, it’s a common practice for people to share apartments, rent out spare rooms and live with more family members than they would if times were better. Though the rising numbers of people sharing living space may be an indicator of recession, there are many economic benefits for people who chose [...]

Sharing a living space? You’re not alone. And if you live in the U.S. chances are your housing situation is pretty good in comparison to folks in other countries on the planet. For example, in the United States the average home size is about 2,400 square feet. And both the average household size and the [...]

Feeling like you’re on the cusp of an employment breakthrough? Thinking of getting an apartment with pals instead of sharing your parents’ basement with lidless Tupperwares and your sister’s gymnastics trophies? Does the thought of owning a home make your palms sweat? If you answered “yes” to any of these questions, pay attention: the Economist, [...]

Does the following scenario seem familiar? “Your site looks great. It’s loaded with content your users want. Navigation is a snap. Bingo, bango, bongo – let the leads roll in! Right? Maybe. Only if your site is also fast. If it’s slow – and by slow we’re talking about fractions of a second – your [...]

The National Apartment Association (NAA) recently featured “Multifamily Mobile: Texting Residents Gets A Thumbs Up,” in the April version of Units Magazine. The article discussed ways apartment managers and management companies have been trying out texting as a way to reach renters. Let’s review the main take-home points made in the article, which contains some [...]

MyNewPlace Announces Mobile Website Product for Property Marketers Effective Lease-Generating Mobile Website Based on Proven Design Is your apartment rental company receiving leads through mobile channels? Could you be generating more? Today MyNewPlace is launching Mobile Portal, a mobile-optimized website solution for its growing Marketing Services product line.  Our enormous site traffic  provides us with [...]

Those of us keeping an eye on the apartment industry have lately been flooded with articles predicting rent hikes (well, lately might be stretching it — ‘rent hike’ articles have been trickling out of the mainstream media for well over a year now). As a renter myself, as well as writer for the apartment industry, [...]

MyNewPlace Improves Craigslist ‘RentEngine’: Apartment Marketers Get More from Craigslist with New Options We’ve all posted listings to Craigslist and are well aware that even just one post can be quite time-consuming. My parents (landlords and property managers) use Craigslist to post listings regularly and always groan about how long it takes to re-upload pictures, [...]