You can own the most magnificent apartment on the Upper East Side of Manhattan, but unless you sell it right, a prospective renter could just as easily rent the second most magnificent apartment on the Upper East Side, owned by your property manager nemesis, Dr. Strangerent. So how do you ensure that it’s your lease [...]

The housing market may still be in a slump but the apartment rental market is continuing to thrive. After a couple years of a freeze on new construction, multifamily companies have finally started breaking new ground again. New apartment buildings are going up around the nation though it’s still going to be at least a [...]

Rental apartments are a rare point of growth in the commercial real estate industry, according to Investor’s Business Daily.  Developers throughout the industry are investing in large and ambitious projects, with the largest growth is in Dallas; Houston; Los Angeles; Orange Country; California; and Northern Virginia.  The new apartments vary as much as their locations—some [...]

One way to encourage good renters to stick around and renew their leases is to introduce a VIP club, as suggested in a recent Multifamily Insiders blog post. These clubs help make renters feel like a more valuable part of the apartment community. A VIP club doesn’t cost a lot to set up and offers [...]

Earlier this year, Google announced its (Facebook competitor) social sharing site, Google+. It has been  a long time coming, but finally the Google+ profile platform is available for companies, brands, and everybody else. To get a little background info on Google+, please read our earlier article, Google+ For Multifamily: What You Need To Know. To [...]

Until recently, Americans were on the move.  For decades, they left northern states and headed for the south and the sun.  A recent article in The New York Times describes how these trends are changing.  People are staying put, and American migration patterns have shifted as a direct result of economic downturn.  Houses are harder [...]

Gen Y-ers are moving out of the dorms (and out of their parents basements) and into apartments. This group, which comprises renters between the ages of 18 and 28, forms a large portion of the new apartment renters out there and there are tens of thousands more that enter the rental market each year. This [...]

Marketing is a tough but vital part of running a successful apartment complex – and not all property managers take advantage of the inexpensive (if not free) marketing tools out there. Here are ten quick tips to get you started marketing your apartment complex that can help save money and increase visibility and ultimately – [...]

Perhaps you’ve been avidly watching Facebook’s recent developments, or perhaps this is news – but either way brace yourselves: Facebook has already changed dramatically for developers and will soon do the same for user profiles and company fan pages. What’s up next? Facebook Timelines! As a picture is worth a thousand words, let’s start there: [...]

The job-creation plan that President Obama is pushing congress to pass may have some great ideas about how to help this country and its citizens climb out of the giant hole of debt we’ve all fallen into. It does not, however, address one of the biggest problems that the nation is currently facing: the housing [...]