Discover the “Walkability" of Your Next Apartment

February 29th, 2008 Matt DiChiara Posted in Apartment Marketing No Comments »

Yesterday, we saw an interesting article over at Apartment Marketing Blog. As the article was entitled “An Urban Property Website “Must Have," we were naturally curious and took a closer look. This “must have" was a website called Walk Score, which attempts to quantify the walkability and convenience of a given neighborhood.

We think this is a great resource, especially designed for those attempting to move into an apartment in a neighborhood with which they are unfamiliar. Many people move into the city expecting to be able to jettison the hassles of owning a car, and this resource allows you to get a better idea of what a walk around the block will yield. Most urban renters desire an apartment that is nestled alongside a convenient set of stores, shops and entertainment venues, rather than a no-man's land within city limits.

A Low Walkability Score
Included in the Google Maps mash-up are icons that detail how far you will have to walk from your apartment to grocery stores, hardware stores, pharmacies, movie theaters, schools, fitness centers, bars, restaurants and coffee shops. Simply enter in the address of the apartment for which you are searching and the Walk Score will be calculated and the map will show an array of icons that represent each location type.

We think this is a great feature, as we feel that renters do not just look at apartments, but also at the surrounding area or neighborhood. A good apartment search will be sure to examine both the apartment as well as the neighborhood, as each will play an important and influential role in you and your roommates' lives.

Have you used the Walk Score? Have you found that it provides an accurate reflection of the “walkability" of your neighborhood? Is this feature something that MyNewPlace should look into providing for renters searching for apartments?

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26 Million to use One Big Classified Section

February 22nd, 2008 Matt DiChiara Posted in Apartment Marketing No Comments »

In 2008, there will be, at the absolute minimum, almost 26 million people looking for an apartment online. We have tabulated this figure from the fact that there are 37 million rental apartments and houses in the United States, according the U.S Census Bureau. An overwhelming 88% will seek another rental home this year, according to a study by Apartments.com. We combined this information with an independent study conducted by Compete, Inc. for MyNewPlace, which found that 79% of potential renters use the internet for their search.

The internet has become a reliable resource for people to begin their search for an enormously important decision in their lives, namely, finding a place to live. If 26 million people are using online resources to inform their decisions and choose apartments, it is absolutely necessary for apartment management companies to have user-friendly, updated and effective websites.

Recognizing and living by this, MyNewPlace offers a website solutions product called MyNewSite, which has been gaining popularity amongst apartment management companies.

Most recently, we would like to welcome Western National Group, www.wngapartments.com, and Miles Properties, http://miles.mynewsite.com to our online community and the MyNewSite product. We have great expectations that their sites will really be able help them attract new renters.

So how will these websites be able to get some of those 26 million into their rental properties?

At MyNewPlace, we have found that renting decisions are driven primarily by location, so it is important for sites to have maps that can show locations. One does not look for an apartment in Los Angeles or Atlanta, they look for a location within that city that will meet their needs.

For renters, can you even imagine not using the internet for your apartment search?

I cannot even begin to fathom how I would go about cooking a chicken without the internet, let alone find an apartment for rent.

Just as it is becoming common to use Google Maps to plot the most efficient route, even if only a few blocks, efficient apartment hunting is now only possible by using the internet.

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