The year’s over, folks (and so are some other things—Kim’s marriage, anyone?) which means it’s time to see who in Hollywood spent more on an apartment than you’ll spend sending three kids to over-priced colleges.  Why do we do this?  Why do you need to know what brand of bra Katy Perry prefers?  It’s best [...]

Thinking about renting a furnished apartment? Here are five advantages to leaving your things behind and renting an apartment that’s got everything you need in it already. 1. Greater Mobility The main benefit of renting a furnished apartment is that it helps you remain mobile. If you’re not sure where you’re going to be living [...]

Finding the perfect apartment when you’ve got a toddler can be a bit more complicated than apartment-hunting for adults. Here are a few things to look for. Other Kids in the Complex If you’ve got a small child, one of the best things you can do is move into an apartment complex with lots of [...]

The housing market may still be in a slump but the apartment rental market is continuing to thrive. After a couple years of a freeze on new construction, multifamily companies have finally started breaking new ground again. New apartment buildings are going up around the nation though it’s still going to be at least a [...]

Rental apartments are a rare point of growth in the commercial real estate industry, according to Investor’s Business Daily.  Developers throughout the industry are investing in large and ambitious projects, with the largest growth is in Dallas; Houston; Los Angeles; Orange Country; California; and Northern Virginia.  The new apartments vary as much as their locations—some [...]

One way to encourage good renters to stick around and renew their leases is to introduce a VIP club, as suggested in a recent Multifamily Insiders blog post. These clubs help make renters feel like a more valuable part of the apartment community. A VIP club doesn’t cost a lot to set up and offers [...]

Earlier this year, Google announced its (Facebook competitor) social sharing site, Google+. It has been  a long time coming, but finally the Google+ profile platform is available for companies, brands, and everybody else. To get a little background info on Google+, please read our earlier article, Google+ For Multifamily: What You Need To Know. To [...]

Until recently, Americans were on the move.  For decades, they left northern states and headed for the south and the sun.  A recent article in The New York Times describes how these trends are changing.  People are staying put, and American migration patterns have shifted as a direct result of economic downturn.  Houses are harder [...]

Gen Y-ers are moving out of the dorms (and out of their parents basements) and into apartments. This group, which comprises renters between the ages of 18 and 28, forms a large portion of the new apartment renters out there and there are tens of thousands more that enter the rental market each year. This [...]

Marketing is a tough but vital part of running a successful apartment complex – and not all property managers take advantage of the inexpensive (if not free) marketing tools out there. Here are ten quick tips to get you started marketing your apartment complex that can help save money and increase visibility and ultimately – [...]