Apartment Rental News Top Story: MyNewPlace in Top Ten Real Estate Sites

February 10th, 2010 by Matt DiChiara| Posted in Weekly News Update | 1 Comment »

We are very happy to announce that according to January’s Real Estate report from Hitwise, MyNewPlace is now the tenth most visited site in the Real Estate Industry. Our market share increased 20 percent from last month, from 1.28 percent in December 2009 to 1.53 percent in January 2010.

(By market share we mean the percentage of the 10 million internet users sampled by Hitwise whose online activity resulted in a click to one of the thousands of sites that Hitwise categorizes as in the Real Estate Category.)

Also of note, and we covered this in some pretty extensive detail last week) was the increasing presence of ‘for rent’ terms in the Real Estate category. ‘Apartments for rent’ moved up to the number two spot, and both ‘houses for rent’ and ‘homes for rent’ moved up the list.

(See last week’s articles on market share between for rent and sale search terms and interplay between homes for sale and homes for rent and the effect of long tail searches in real estate)

The perpetual and overwhelming leader in the category, Realtor.com lost ground in both its market share of website traffic in addition to as a keyword. Users searched 10 percent less this month on ‘realtor.com,’ which did not affect, (less than 1 percent) of that site’s overall market share.

We are still waiting to see how compete.com numbers match up with Hitwise rankings and our internal data, to see how our competition and other sites in our vertical have rebounded from real estate’s seasonal trends.