Puppy and Kitten Adoption Drive – The Most Adorable Way to Market Your Apartment Ever

July 28th, 2009 by Matt DiChiara| Posted in Renting with Pets | No Comments »

(photo courtesy of Mia Mabanta)

Yesterday, we came across an article about an apartment in Fayetteville, Arkansas, The Crowne at Razorback community that recently hosted a pet-adoption drive in conjunction with their local animal shelter. As part of The Crowne’s ‘Christmas in July’ party, the Fayetteville Animal Shelter brought several adoptable dogs and a photo display of cats to show to residents.

We think this is a great way for pet friendly apartments to showcase how welcoming they are to cats and dogs. According to our internal figures, 1 in 4 searches are for apartments that allow either dogs or cats or both, which shows a widespread national demand for pet-friendly apartments.

We have also previously conducted some research in the past on the topic, comparing the availability of pet-friendly apartments by city to a Forbes survey, and determining that cat versus dog preferences have a definite geographic divergence.

We spoke with The Crowne’s leasing director, Marjorie Stanfield, who said that the pet-adoption drive was a relatively easy event to set up. She mentioned that the local animal shelter were more than happy to participate and the event helped both her apartments, in highlighting the many pet-related amenities that they offer, while at the same time allowing potential adopters to get more information on pet ownership.

This really is an excellent idea for apartment management companies and property managers to consider. Pet friendly apartment owners can distinguish themselves from other communities by truly welcoming and encouraging pet ownership in their communities, all while providing a philanthropic service to the many animals that need homes and families to join.