MyNewPlace Blog

If you're like us, each month you wait anxiously for the postman to arrive with the latest copy of Units, the National Apartment Association's magazine. This month, Jeffrey Lee wrote a great piece called “Revving Up Online Marketing," about why getting your apartments listed on an ILS like MyNewPlace, for example is the best way to fill vacancies.

Jeffrey writes for about the multifamily industry for a living, so we'll defer to his words: “Ask marketing directors at many apartment management firms about their top source of leads and they'll give you the same answer: Internet Listing Services." What's so great about ILSs? Well, according to Lee, there are a few things:

• Huge viewership on the web
• Potential for great exposure with featured listings, photos, floor plans, and real-time pricing and availability
• Cost-effectiveness because ILSs make it easy to track leads and whether they turn into leases

The measurability of this cost information, in turn, makes ILSs a great way to maximize spend where it's most needed or most effective. “Controlling costs by measuring the performance of lead sources ensures that marketers' spending provides them with the greatest return," Lee writes.

Darcey Forbes, Director of Marketing and Communications for Essex Property Trust, uses the flexibility that ILSs provide to drive leads where they're needed most. According to Lee, Forbes will frequently “utilize a featured listing for a lease-up community, or for a community with heavy competition."

If some of this sounds familiar, it's because our CEO, John Helm, has written two white papers on the subject, “Multifamily Marketing in the Internet Age" and “Cost-Effective Resident Acquisition," and has been giving workshops around the country explaining how savvy internet marketing can help property managers cut marketing costs without sacrificing leads. In fact, Lee quotes Helm throughout the article because of his expertise on the subject.

You can request a copy of both MyNewPlace Whitepapers here.

Thanks for the great article, Jeffrey!

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