Happy Third Birthday to MyNewPlace!
Today is a very special day for MyNewPlace, it is our third birthday. In honor of this landmark, today, we will reveal some of the untold lore surrounding the official launch, three years ago.

The legend, as passed down by MyNewPlace’s Irish Uncle, Release and QA Manager Christopher Eastwood, tells of a high stakes bet between a member of the Board and a member of the Technology team, wherein the former preferred a more cautious launch date. However, the New York Times published an article on May 1st, which linked to MyNewPlace and discussed our upcoming entry into the online real estate vertical and, of course, all bets were off. It was now a crucial matter to have a functioning site on the other end of that New York Times link!
In response, our team put their heads down and powered through; shoveling coal into the furnace all day and all night, finally launching the site three years ago today, May 5th2006. Business Development guru Matt Teichmann remembers the launch party fondly, recalling CEO John Helm addressing a roomful of exhausted yet optimistic employees.
Mr. Teichmann, perhaps equally as fondly, also noted that the occasion was marked with refreshments apropos of Cinco de Mayo, including a full taco bar and a bottle of tequila, which, he said still remained in the kitchen, in honor of the day. Upon checking the contents of this legendary bottle, it became immediately apparent that someone, no one knows who, clandestinely replaced the contents of that Silver Tequila with water, an old trick presumably picked up during that person’s high school years.
And, with that, we wish ourselves a Happy Third Birthday!
Tomorrow, we’ll take a look back at some specific site developments and projects that our team has undertaken to make MyNewPlace the most innovative online marketplace for apartments for rent.
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Congrats on the birthday, my RentVine site also just had a birthday.
Dave Dugdale
Thanks, Dave.
I did see that RentVine had it’s 4th birthday on April 21.
Do you have any tales from the launch?
No real tales at all, I think I had a beer in celebration of all the coding and testing and told my wife that I was done. I think she said, “Good, now you can get away from that computer and do some yard work”.
Dave Dugdale
hahaha. oh man, Dave, that is good stuff. Isn’t that what you have kids for, though?
(to make them do yardwork, and then help them in the front yard with high black business socks and a sweatshirt tucked into mesh shorts with a pink long billed hat picked up from some family vacation spot, while their friends drive by)
-spoken from the kid’s perspective, but with the plan to become the man whose ridiculous outfit somehow does not interfere with completing hard work.