Monthly Archives: June 2006

From our home page, if you want to start your search with more than just a city name, you can click "Refine Your Search" located to the right of the search box. This expands it to expose the options for adding Beds/Baths, Rent Range, and Pets. Clicking "Refine Your Search" changes the search box from [...]

Since we peeled the beta sticker off the site last week, we thought we should celebrate our official launch with you by offering FREE RENT as well as cash and coffee (yes, we are passing on the caffeine addition we have developed to get launched). Today we announced the “Wake Up and Smell the Free [...]

It’s always the little things that make a big difference. Starting tomorrow, we’re changing the name “rebate” to “cash back.” It makes it a lot easier for everyone to understand the basic premise of our service which is this: When you sign a lease and move in to an apartment that you find on MyNewPlace, [...]

We peeled the beta sticker off of the site this weekend. Of course, this doesn't mean that we are no longer listening to your feedback just because we're not in "beta." On the contrary, the feedback link remains right up there next to our logo. Keep it coming. As a big part of coming out [...]

John Gartner, who writes for MarketingShift, posted a Q&A with John this past Monday. It’s a good read about why John got back into the online apartment space for a second time, our business plan, and how to effectively communicate with customers. On that last point, I can personally attest to the fact that John [...]