Brand New Apartments reinventing Greenville living. Named for a pioneer of Greenville's textile industry, Ellison on Broad is a brand new apartment community that reinventing Greenville living, balancing work, play, downtime, artistic, and culinary excursions. Residents will enjoy a perfect location within walking distance from some of Greenville's best dining spots, and live within walking and biking distance of Falls and Cleveland Parks, the Reedy River, the Swamp Rabbit Trail, and Greenville's thriving downtown. Providing the perfect-picked location to enjoy the fruits of this ever growing city. Ellison on Broad offers exemplary apartment standards like granite countertops, designer fixtures, custom tiling, and luxurious bath appointments.