Live Local. Live 7East. East Austin is a richly diverse community with deep roots. East Austin is local - very local. It's an authentic place that reflects Austin but is different; more open to the new but with a sense of history found in its funky urban architecture and industrial past. This dynamic character is attracting men & women with independent views who are starting creative new businesses, opening imaginative new restaurants and hip new bars. East is Austin's most exciting neighborhood. It's where things are happening. Go East!